Status Consciousness and Materialistic Behavior
Social character is considered as the main problem of our social class which does affects the marketers because it actually …
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Importance of Personality Factor
Personality factor is the characteristic that diverse from person to person, and psychologist suggest big five personality traits as a …
Impact of Quality Management Practices on Firm Performance
In these years quality management is getting more importance globally. Quality devises the key individual element for success globally in …
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IMPACT OF BRAND CREDIBILITY ON BRAND COMMITMENT
In today’s world, customers are the first priority of any brand. Beside 4Ps (Price, Place, Promotion, and Placement) there are …