“Service Marketing”.

Service marketing.
why study services?
we live in a service economy but at most business schools the academic study and teaching of marketing still is dominated by a manufacturing perspective.if you took a marketing course previously you most likely learn more about marketing manufacture products , specially consumer goods then about services marketing. Fortunately, a growing and enthusiastic group of scholars, consultants and teachers-including the authors of this text-fusion to focus on services marketing. Together,debuted on the extensive research conducted in this field over the past three decades.

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