Marketing Environment

Marketing is essential and external purpose function of an organisation. The firm’s environment define its threats and opportunities because, organisation is a sub-system of a broader supra-system. Is system is a set of objects , parts , elements, component that are interrelated and interacting with one another. System consists of input- processes- outputs and feedback. By its very nature and system is goal oriented and does not exist in isolation.The environment is complex and undergoing continuous and sometimes cataclysmic change.

For full text

Please follow and like us:

Leave a Comment